A third of UK businesses on Google Maps have no working website — and many of those that do are struggling to keep…
- Digital Royalty study finds 33% of 6,266 owner-claimed Google listings across 12 UK towns and cities had no working website
- Health and beauty fared worst at 53%, and large cities interestingly did worse than small towns
- Follow-up data shows 18.9% of working sites with a readable footer year still display 2024 or earlier
Roughly a third of UK businesses that have claimed their Google listing are sending would-be customers somewhere other than a website they control, and a fair share of the sites that do load look as though nobody has touched them in a while.
The findings come from a recent census of Google Business Profile listings published by Digital Royalty, which checked 8,426 open listings across 12 UK towns and cities and 12 everyday business types, from plumbers and electricians to hair salons and accountants.
Of the 6,266 listings their owners had claimed, 2,095, or 33%, had...
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