A SIP of success - how a large dram of AI has pepped up Diageo's whisky production processes
Diageo is best known as the manufacturer of global beverage brands such as Guinness, Smirnoff, and Johnnie Walker, but it’s also an award-winning AI firm. Earlier this year the firm picked up the Gartner Power of the Profession Award for Technology Innovation, winning for its its Spirits Intelligence Platform - or SIP - which started life as a tool in the whisky-production side of the business.
Hailed by the Gartner judges as “transformative”, SIP was actually originally the Scotch Intelligence Platform, an AI-powered data platform that reaches ‘from grain to glass’ across a myriad of operational business processes, from providing data on the contents of a cask as they age, reducing the so-called ‘Angel’s Share’, the portion of the whisky that naturally evaporates during the cask period, though to practical ‘liquid logistics’ information, such as yields and allocation.
Key components include:
- Maturation optimization by using advanced scenario modeling and AI...
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