A Principal Designer with 250+ Projects Explains Why the Agency Subscription Model Is Shrinking Back

For much of the past decade, startup design support seemed to move in one direction. A freelance designer became a small team, and the small team grew into a full bench of specialists working through an agency or monthly subscription model.

And here are the observations of one designer who has lived that entire arc from the inside: Vitalii Khomenko, a principal designer with over 250 client engagements across agency and embedded in-house roles, who argues the model is now quietly reversing — and explains exactly why.

Khomenko is Principal Designer at Orizon Design and founder of Fluente LLC. His experience spans both sides of the agency relationship — as an external specialist brought in to deliver, and as an embedded designer who became the single thread connecting product, brand, and execution. That dual vantage point is what makes his read on the current shift worth examining closely.

**Where the...

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