A Practitioner's Field Guide to Marketing Engineering

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My name is Kristina Vislianska. I'm a growth marketer with 10+ years in B2B and B2C SaaS, AI, and Web3, and for the last couple of years, most of what I ship isn't campaigns. It's systems that run campaigns.

At some point, recruiters and founders started calling this "marketing engineering." I had to Google it. Turns out I'd been doing it for a while; I just called it "building stuff so I don't lose my mind doing the same thing every Monday."

This guide is for marketers who want to build, founders who want to hire someone who builds, and engineers who wonder what marketers are doing with their Claude or Codex Pro Max. Everything here comes from systems I built and ran, including the ones that broke.

Key points, if you only have a minute:

  • Marketing engineering turns repeatable go-to-market work into software, so one person can run what...

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