A Perfect Example of a Web3 Product Launch PR&Comms Disaster: Ledger Recover, 2023
Launching a new Web3 product without proper communication to the media and public can quickly turn into a nightmare. The PR failure during the launch of Ledger Recovery is a perfect example.
A bit of context.
In the crypto community, there's a well-known saying: "Not your keys, not your coins" — this is the golden rule of security in the world of digital assets, meaning that without full control over your seed phrase (private keys, password, or recovery phrase), you are not the true owner of your coins. The ColdCard hack once again confirmed this.
Ledger Recovery is a service that allows storing a seed phrase in a special way. It's split into three parts, each stored "in the cloud" by a different company, and in case of loss, it can be recovered like a forgotten password.
It was precisely to solve this problem that Ledger Recovery was proposed as...
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