A new Fire TV pop-up takes over your entire screen at startup, and it could be the beginning of the end — here’s why users think Amazon could open it up to third-party advertisers
- A full-screen Fire TV pop-up ad has been spotted during start-up, which you have to dismiss
- manually
- It's currently promoting the new Fire TV mobile app redesign
- Amazon could use this as an opportunity to sell to third-party advertisers
The odd ad crops up across Fire TVs devices now and then, and users have pretty much got used to them, but now full-screen pop-ups have started to appear during the start-up process.
When users turn on their devices, one of the first things that now appears is a Fire TV system pop-up, which blocks the main home screen on both Fire TVs and Fire TV Sticks. The most frustrating part is that you have to acknowledge it and close it manually before you can use your device.
It was first spotted by AFTVnews, who say this is the first time Amazonhas shown pop-ups that take over your entire...
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