A need for speed - how SharkNinja has embraced change with agentic AI

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In the fast moving electrical household appliances market, SharkNinja is used to moving at speed. The firm has skin in 41 different consumer product categories, launches around 25 new products annually, and is expanding its global reach by 13 or 14 countries a year. It has also just completed a nine month global technology rollout and is aiming at more personalization, and AI adoption.

Velia Carboni joined the company as CIO two years ago, and shares this energetic approach to the business:

In nine months we did a full re-write of everything. We went live in the U.S. and Canada to start, and now we've done a global rollout in all of the countries that we're in. We've got all that done in nine to ten months. We've also gone live with Salesforce Service Cloud, Data Cloud, Agentforce, Shopper Agent, all of that. It was very exciting.

Limiting commerce

When...

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