A Look Inside My Career As A B2B Product Marketing Manager in IT (Part 1)

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Hi! My name is Anya. I run the Product Pulse Telegram channel, work as a PMM in tech (B2B to be precise), and also consult on marketing, product, and career-related topics.

Today, I’m going to tell you all about my career path and share some of my tips — and anti-tips.

How It All Started

Let’s start with this: I have a technical background. I got my Bachelor’s degree in Computer Science and a Master’s degree in Product Development Management of IT Services - yeah, I’m a tech girlie. The program was designed to teach us to become technical product managers: it was pretty well-balanced, combining both technical and business disciplines — entrepreneurship, for example. It was fun.

But my education was more of a consequence than a cause. I knew from the very beginning that I wasn’t going to become a software engineer (four years of a Bachelor’s degree...

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