A DevRel-Led Funnel That Puts Developers First
DISCLAIMER: No, I don’t believe I’m the universe’s gift to DevRel. I don’t have all the answers, all the skills, or even all the Pokemon. What I have is my experiences, collected over the 11 years I’ve been doing this work. That – my experiences and observations – are what I’m sharing in this series.
Sales. Demand Generation. Product Marketing. Technical Marketing. Plain old MARKETING-Marketing.
And then there’s Developer Relations.
Depending on the company, the leadership, and sometimes the season, DevRel might be slotted into any one of those silos. Or more than one. Or all of them. For my money, it kind of doesn’t matter – at least not nearly as much as how the functions of a DevRel advocate fit into the overall conversation with the target audience, and how those conversational moments are carried over from one to the other.
Maybe Demand Gen sets the direction,...
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