A Dating App Is Giving Away Free Gas to Convince People to Get Out of the House
While Gen Z catches a lot of flack for being single, or even antisocial, there's a brutal economic reality underscoring why some people aren't going out: They simply don't have the disposable income.
Dating apps, already struggling to maintain user bases due to enshittification and a lack of quality matches, are contending with this affordability crisis.
In a dystopian sign of the times, BLK, the app for Black singles, announced on Wednesday that it is giving away free gas in an attempt to incentivize people to go on dates.
As part of the promotion, BLK is providing $500 gas gift cards to 10 people who download the app and tag three friends in the campaign post across its social channels. “Dating should not have to compete with the price of a full tank,” Amber Cooper, BLK’s head of brand, said in a statement.
According to AAA,...
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