'A cyber incident can be costly, but basic protections cost nothing': TikTok’s Head of Global Security on how SMBs can boost their cybersecurity for free
Nearly two-thirds of businesses use social media, and for many smaller firms it’s where customers discover, get to know, and buy from them. This means that for a small or medium-sized business, a social media account is often its shopfront, sales channel, and customer service desk all at once.
It pays off. TikTok helped UK small and medium-sized businesses generate an estimated £3.4bn in additional output in 2025.
And while a digital-first world can be great for business, scammers and cybercriminals are evolving their tactics to match. In the UK alone, nearly half of small businesses have reported being targeted by a cyber breach or attack.
Head of Global Security, TikTok
At TikTok, more than 99%of the frauds and scams content we remove is taken down before anyone reports it. But there are plenty of steps businesses should take, and the good news is that it doesn’t require a...
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