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“A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT

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“Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses,” OpenAI said on 16 September.

The biggest change is a test of Sponsored Agents. After clicking an ad in ChatGPT, a user can choose to start a conversation with an agent that a business sponsors, OpenAI announced. OpenAI is also adding AI tools for advertisers and bringing ChatGPT Ads into HubSpot and Shopify.

OpenAI gives the example of a shopper who sees an ad for a dining table. The shopper might want to know whether it fits their space, how many people it seats, or how to care for its finish.

With Sponsored Agents, “a user can choose to start a clearly labeled conversation with a business-sponsored agent in ChatGPT,” OpenAI said. The user can ask follow-up questions and then follow a link to the business’s website.

“The conversation with a...

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