A brazen move to take a troublesome rival out of the game? What's behind Salesforce's $5.7 billion gambit to buy Braze?
During the latest quarterly Salesforce earnings call, Chief Operating and Finance Officer Robin Washington made a rather telling remark, noting “early signs of recovery in Marketing”. She said:
While it is too soon to call this a sustainable trend, we're very encouraged by the success enterprise customers are having on our next-generation Marketing product.
That can certainly be read as an acknowledgement of steady decline in revenue growth in the Marketing & Commerce category of Salesforce’s portfolio.
While this was coming in at 10.4% in Q2 fiscal 2024, by Q4 of fiscal 2026, that had fallen to 1.5%. Now that Marketing & Commerce is no longer broken out as a revenue line, replaced by a catch-all Agentforce Apps category, the most recent quarter’s comparable rate is unknown.
But the decline since 2024 has, with a couple of brief upticks along the way, been pretty consistent. In constant currency terms, subscription...
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