97% of marketers use AI daily – 78% of consumers wish they wouldn’t
TL;DR
Canva’s State of Marketing and AI Report 2026 finds that 97% of marketing leaders use AI daily and 99% plan to increase spending, but 78% of consumers still prefer human-made adverts and 87% say the best advertising requires a human touch. Mentions of “AI slop” have risen ninefold, and consumers want disclosure (52%), data protection (53%), and the ability to opt out (37%). The report was published alongside Canva’s expanded partnership with Anthropic, integrating its design engine into Claude for Small Business.
Nearly every marketer in the world is now using AI to make creative work. Nearly every consumer would still rather that a person had made it. That tension, between the industry’s enthusiasm and the public’s unease, is the central finding of Canva’s State of Marketing and AI report for 2026, and it suggests that the harder problem in AI-assisted marketing is not production. It is permission.
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