90% of the World’s Businesses Are SMEs and MSMEs—And AI Is Reshaping Both Their Future and Their Risk

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Every year on June 27, the world marks the United Nations International Day for Micro, Small and Medium-sized Enterprises (MSME Day). This year’s theme — “The Future Generation of MSMEs: An AI-Driven Future” — could not be more timely, because what I’m seeing on the ground is a story very different from the one we usually tell ourselves about how technology spreads.

We tell ourselves a tidy story about how technology spreads. The big enterprise goes first. Pilot projects, a steering committee, a budget line. Everyone else catches up a few years later, once it’s safe. The Internet spread roughly like that. Cloud and Security were similar.

AI isn’t spreading like that.

I spend most of my time talking to the businesses living this transition, both big and small, and what I see on the ground is the inverse of the story. The 25-person accounting firm, the regional logistics company,...

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