80% of Indian enterprises invest in AI for growth, but only 12% can measure returns
Four out of five Indian enterprises are investing in AI and technology primarily to drive revenue growth, yet only one in eight can comprehensively measure what those investments are returning, according to a recent study commissioned by Cognizant and Dun & Bradstreet.
The survey of 105 senior business and technology leaders across banking, manufacturing, pharmaceuticals and Global Capability Centres found that 80% of organisations prioritise technology investments for revenue growth, while only 12% have a fully consolidated, enterprise-wide view of technology spending needed to accurately measure returns.
Fragmented technology data remains the biggest obstacle to effective AI and IT cost governance, cited by 63% of respondents. Visibility is strongest for cloud services and software licences but weakest across infrastructure, labour and end-user devices, making end-to-end ROI difficult to quantify.
Budgeting practices are compounding the challenge. Nearly two-thirds of respondents said rigid budgeting cycles prevent organisations from reallocating spending towards higher-value...
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