80.7% Indian Brands Lack High AI Visibility: Report
80.7% of brands operating in the Indian market are yet to achieve High AI Visibility, according to The State of AI Discovery in India (Q1 FY2026–27), the inaugural SearchScore.AI Discovery Index released by DareAISearch.
The benchmark study analysed 2,981 brands across 15+ industries using 59,620 AI prompts to understand how brands are discovered, cited and recommended across leading AI-powered search platforms, including ChatGPT, Gemini and Perplexity. The report found that only 19.3% of brands currently achieve High AI Visibility, while 80.7% remain below the benchmark, highlighting a significant opportunity for businesses as consumers increasingly rely on AI to compare products, evaluate services and recommend brands before making purchase decisions.
The findings reflect a broader shift from traditional search to AI-powered discovery, where AI is evolving from an information retrieval tool into a trusted decision-making layer. As a result, AI Visibility is emerging as a critical business metric alongside traditional search...
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