79% Indians Avoid Unknown Business Calls, Reveals Truecaller & Tata Tele Business Services Report
Truecaller, the leading global communications platform, has released ‘The State of Business Calling 2026′ report, a comprehensive study on the role of voice calls as a customer engagement channel in India. Commissioned in partnership with Tata Tele Business Services (TTBS), with Kantar as the research partner, the insights of the report highlight that voice calls remain the most trusted and widely used channel for business communication in India.
The report presents a striking paradox: 76% of consumers prefer calls over digital alternatives, yet 79% of businesses say customers actively avoid answering calls from unrecognized numbers.
As digital touchpoints multiply, customers are becoming more selective about what they engage with. Voice is no longer being ignored – it is now being filtered. The study, conducted by Kantar, surveyed over 500 B2B businesses and 1,000 consumers across 17 cities in India, highlighting a defining shift in India’s communication landscape. While digital...
Copyright of this story solely belongs to itvoice.in. To see the full text click HERE
