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78% of Indian MSMEs Prioritize Operational Efficiency Over Expansion: CMR Study

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  • 71% of MSMEs cite revenue growth, while 64% prioritize customer acquisition as key objectives.
  • 62% of MSMEs recognize Vi Business #ReadyForNext as India’s largest digital advisory programme.
  • 83% of MSMEs who completed the Vi Business #ReadyForNext assessment report measurable benefits from its recommended solutions.

Gurugram/Delhi, 22 June 2026. India’s MSMEs are rewriting their growth playbook. A new study by CyberMedia Research (CMR) finds that nearly eight in ten MSMEs (78%) now rank operational efficiency as their top business priority for the year ahead — outpacing revenue growth (71%) and customer acquisition (64%).

The findings suggest MSMEs are shifting focus toward improving productivity, optimizing resources, and strengthening operational resilience in a dynamic business environment. Structured digital advisory support is emerging as a key enabler in this shift. 76% of digitally aware MSMEs actively seek digital advisory guidance.

Against this backdrop, 83% of MSMEs who...

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