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6 proven ways to boost Black Friday profits

In 2025, Black Friday and Cyber Monday (BFCM) sales reached an estimated $11.8B and $14.25B, respectively, making them two of the most profitable shopping days in history. Now, with the 2026 BFCM period just around the corner, small online businesses are starting to think of ways to make the most of this potentially lucrative period.

I’ve run several successful online stores over the last ten years, several of which have relied heavily on BFCM sales to drive a significant proportion of annual turnover. Below, I run through six tried-and-tested methods to drive bigger profits during the peak trading season.

Prepare marketing materials

Preparing marketing materials well ahead of the BFCM period is essential to sales success. Most businesses will be much busier than usual during this period; that means more picking, packing, and sending orders, more customer enquiries to deal with, and more time spent on stock management.

Don’t make...

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'A near-perfect charging station': Anker's 4.5-star Prime 200W GaN charger powers two laptops at once and is up to 30% off

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Robot Learns to Fold Laundry in a Day

Folding laundry is one of those household chores that seems like it should be easy to automate. Humans can pick up a shirt, figure out how it is oriented, straighten it out, and fold it without giving the process much thought. But getting a robot to do the same thing

Prepare marketing materials

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How AvioBook builds turnaround insights from operational data with Amazon Bedrock AgentCore | Amazon Web Services

Agent Evaluation Metric for multi-turn conversations | Amazon Web Services

'A near-perfect charging station': Anker's 4.5-star Prime 200W GaN charger powers two laptops at once and is up to 30% off

Robot Learns to Fold Laundry in a Day