53% of TMT firms can’t prove AI investments are driving revenue
Nine in 10 C-suite leaders in the technology, media and telecommunications (TMT) sector say they are satisfied with their AI investments. Yet fewer than one in three organisations have a framework capable of measuring what those investments have actually delivered.
That contradiction sits at the heart of The Value Edge, a new report from Economist Enterprise, supported by HCLTech. The study surveyed 202 C-suite executives across the US, UK, Ireland, Belgium, the Netherlands and Luxembourg between December 2025 and February 2026, split evenly between telecommunications, media and entertainment (TME) companies and technology and semiconductor firms.
The findings suggest that AI enthusiasm is increasingly running ahead of evidence. More than half of organisations report high AI investment but limited measurable returns in commercial and revenue management, the business function executives themselves identify as AI’s biggest growth opportunity. Despite widespread deployment, relatively few organisations have established ways to assess AI’s commercial impact.
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