50% to 70% productivity gains, but no AI test runs without a human at Emerson’s NI

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Baskar Ceri does not oversell what generative AI can do for his engineers. As Managing Director for India at Emerson’s Test and Measurement business, formerly National Instruments, Ceri has spent the past year watching the company’s AI advisor, Nigel AI, move from an internal pilot to a product used by test engineers across semiconductor, automotive and aerospace accounts. In conversation, he returns more than once to a single caveat. Nothing Nigel produces goes into production without an engineer signing off on it first.

Context, not just chat

Nigel AI was rolled out internally around May 2025, built on large language models and layered with what Ceri calls three or four decades of National Instruments’ own domain knowledge in test and measurement. His pitch for why that matters is a comparison with generic AI chatbots. “Ask a general purpose model to help design a test, and it might take eight or...

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