5 Principles to Make Your Tech Product Hard to Ignore and Easy to Trust
Most founders think their trust problem is that people don't believe them. Usually, users can’t even tell what the product does.
Here's the page you've seen a hundred times: purple gradient, a wordmark that could belong to four thousand other companies, dots connected by lines, and a stock photo of a team that doesn't work there.
The product works, the team may be good, but there is the same visual for you and a hundred of your competitors. A person on the other side of the screen might think it looks like AI slop, or you just haven’t clarified your positioning and own style.
I work with tech founders on positioning, product marketing, and brand strategy, and most of that job comes down to making a product trustworthy for the right audience.
AI-generated marketing and design flattened everything. AI products that read as hype. Privacy tools nobody understands. Fintech startups...
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