15.7% Brands Have High AI Visibility as GenAI Drives Rakhi Gift Discovery
Artificial intelligence is emerging as a new discovery layer for festive shopping, changing how consumers discover, compare and decide what to buy. As Raksha Bandhan approaches, consumers can increasingly turn to AI platforms for gift recommendations based on the recipient, budget and preferences.
According to SearchScore.AI by DareAISearch analysis of 3,190 submissions and 3,190 AI Visibility Reports shows an average AI Visibility Score of 29%, with only 15.7% of leads recording a high score above 50%. The data highlights the early stage of brand readiness for AI-led discovery, even as AI becomes increasingly relevant to shopping decisions.
Siddhartha Vanwani, Co-founder & CEO of DareAISearch, said, “Rakhi is a natural use case for AI-led shopping because consumers often begin with a need rather than a specific product. They tell AI who they are buying for, their budget and what the recipient likes, and increasingly expect a shortlist in...
Copyright of this story solely belongs to itvoice.in. To see the full text click HERE
