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TikTok to start labeling AI-generated content as technology becomes more universal


The TikTok logo is displayed on a mobile phone in front of a computer screen, Oct. 14, 2022, in Boston. TikTok will begin labeling content created using artificial intelligence when it's uploaded from certain platforms. TikTok says its efforts are an attempt to combat misinformation from being spread on its social media platform. The announcement came on ABC's “Good Morning America” on Thursday, May 9, 2024. Credit: AP Photo/Michael Dwyer, File

TikTok will begin labeling content created using artificial intelligence when it's uploaded from outside its own platform.

TikTok says its efforts are an attempt to combat misinformation from being spread on its social media platform.

"AI enables incredible creative opportunities, but can confuse or mislead viewers if they don't know content was AI-generated," the company said in a prepared statement Thursday. "Labeling helps make that context clear—which is why we label AIGC made ...


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