As big tech invests in fit personalization, True Fit adoption on Shopify soars 900%

True Fit, the leading AI-driven size and fit personalization platform, is transforming the world of online apparel and footwear shopping through the democratization of its Fashion Genome, particularly in its recent partnership with Shopify.

True Fit’s mission? To decode size and fit using AI for apparel companies and shoppers alike, promising that consumers will find garments and shoes they love in the right fit and size. This not only enhances the consumer experience but also drives significant benefits for retailers, including increased conversion rates, reduced returns and improved customer loyalty.

The recent emergence of big tech companies like Amazon and Google in the fit-technology arena represents a significant shift in the ecommerce landscape. Amazon’s AI Fit Insights Tool, recently announced in January, offers personalized size recommendations based on a wealth of siloed Amazon data, including orders, reviews and returns. Google’s AI-powered sizing tools leverage generative models to ...